The Bakehouse Patisserie
A DIGITAL CONCIERGE FOR CELEBRATION CAKES.
A premium mobile experience for a Mumbai baker whose customer journey previously lived primarily on Instagram.
What needed to change.
Instagram showed the work, but it could not provide a guided way to understand cake styles, sizing, personalisation and the next enquiry step.
Built around the real decision.
We created a branded discovery journey that helps customers move from inspiration to selection and then into a more useful WhatsApp conversation.
A stronger working foundation.
The business now has an owned destination for its presentation and enquiries, complementing Instagram instead of depending on it alone. The owner has approved this public case study.
The working system.
- Premium brand presentation
- Cake discovery journey
- Sizing and selection guidance
- Structured WhatsApp enquiry
This case study uses verified project information supplied or approved by the client. It does not invent delivery times, testimonials or performance numbers.